advertising and other stuff. no, really.



Friday, August 31, 2007

Sgt. Red O’Neill gets promoted to Miller Lite Commish.


New spots out for Miller Lite are also the last work done on the brand by Crispin. John C. McGinley is a nice choice for the Commish. Amen. (And yes, Red has his own action figure.)

(TV via Adweek.)


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Geico goes back to the stone age.


A left turn from the cavemen? Tip from Caffeine Goddess about Geico’s new campaign that plays off famous cartoons we all know and love. There’s also TV that features the secret past of a Cabbage Patch doll.

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Just wondering...

If print and TV are supposed to be dead or dying, why do bloggers still look to magazines and TV networks for so much of their primary source material?

More other stuff.

Another Saw sequel.
Chili Pepper real estate.
Pick your minute.
Who’s suing Google.
Protecting that iPhone.
Self-destructing email.

Cool work.


Saw this on Pat’s creatieve blog for Onesize. It’s a reel of their animation and post that has some bangin–that’s right, I said bangin–work on it.

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That’s a big-ass UPC.




Right-Half Chow found this alternative use for UPCs. Would never fly here though. We can’t even get potholes fixed, let alone something this cool painted on the streets.

The man who burned Burning Man, man.


I never made it to the event but the big news is that someone burnt it down early, pissing off the locals. Seems to me that since this thing has been around for a long time, shaking things up by burning it down early might just might be in keeping with the original spirit, no? The opinions there are divided. Solution: since fears of corporate sponsorship hijacking the event and safety are both valid concerns, maybe Pepsi can take over things. Everyone can then watch it on HDTV from the safety of home to avoid things like this.

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Thursday, August 30, 2007

Diesel’s Fuel For Life PR release.

Aka, their Fuel For Life creative brief. On one hand, it’s cool that brands and agencies think enough of the traffic here to hit me up with releases, I really do. On the other though, just sending one out with no greeting while jumping right into things seems like a sure way to get it deleted. I get a bunch of stuff and run most everything from anyone, because well, I’m a content whore. Unless Tim at AdFreak or Steve/Angela at AdRants already have something up. Then it’s like, no sense in me posting it unless I can make some wiseass remark about it or I have an angle on it that I think needs mentioning.

But a few things really seemed odd/funny/shit you don’t do about Diesel’s email to me. First, it’s the 30th and the PR release came out three days ago. Ok, I may be slow on the uptake, but we stopped using Pony Express as a means of delivery a long time ago, why the delay.

Second, the length of this thing. Look, especially for an edgy brand like them, (which I liked their previous stuff btw), just keep it short.

“Hey (name), what’s going on. Just thought you’d like to check out our new campaign. Here’s the url when you have a sec. (Agency) helped us with it. It’s getting some attention. If you have any questions beyond the campaign info here (link), feel free to contact us. Thanks!”

Fucking DONE. Or something like that. I’ll either dig it off that alone, or hate it. I don’t have time for more than that. Save all the rest for the account peeps to convince themselves they have a hot campaign. If bloggers like it, we’ll find our own way into the story and post about regardless of any spin you spin.

Funniest thing though is not only didn’t they bother to look up my name, but they openly included every other major blogger’s email address they sent it to. I won’t include them here, and most are public–I think most are at least–but that’s not the point. That feels rude for some reason.

How about a Bcc, FFL, and maybe take a little time to get to know your bloggers. Wine us, dine us, then make your move. So you’ll no doubt see this in other places, but for me, I instead give you the entire creative brief masquerading as PR release exactly as it came to me–and the passwords to their media site.

Enjoy kids:

___________________________________________

FFL Paris launches worldwide Fuel For Life, the new Diesel perfume

August 27th 2007, FFL Paris creates and launches a 360° worldwide communication platform for the new fragrance Fuel For Life by Diesel.

In harmony with Diesel’s well known original and twisted approach to creativity, Fred&Farid and their teams, took the challenge of producing a campaign that is both innovating and sensual; they managed to take the perfume communication world one step-up, defying all conventions. As Diesel keeps reinventing itself.

This breaking-up with conventions applies in different levels:

Challenging traditional objectives

More than your basic campaign, FFL Paris, came up with a communication strategy, that uses all of it’s forms: internet, TV, Print, etc, all of them complementing each other and achieving in this way a complete and solid structure.

Challenging the concept and the message

Traditionally, perfume campaigns consist of clichés of abstract, utopian visuals, representing some sort of seduction. They normally limit themselves to one film and a print visual taken in most cases, from the film itself.

In response to this perception, FFL Paris came up with a strong concept, based on hedonism, nourishing it with the lifestyle of a modern Great Gatsby. The product is showed as “A Sexy & Energetic Elixir”, a source of voluptuous pleasure and freedom, far from the usual language used in perfume communications.

Another step away from tradition will be not sticking to one message, but broadcasting many: each of the 6 films, shows a different profile of the fragrance, making Fuel For Life a “meta”-perfume with a jubilatory mix of freedom, hedonism, rebellion and life. The very first perfume with a plural positioning, using each portrait to show a different facet of the fragrance.

Challenging conventions in terms of representation

Stepping out of stereotypes, that usually show top models or movie stars, Fuel For Life is an ode to pluralism, to diversity, far away from the “Hollywoodsation” of the perfume industry. Also the campaign stages eight different characters instead of the average only one-star campaign.

Since CK One, no brand had been able to create a campaign where diversity is portrayed without using a group picture. Here FFL Paris have succeeded in creating a vision of a modern melting pot, using the portraits of men and women. In short words: a contemporary campaign with a very strong community spirit.

Challenging the conventional codes in artistic direction

By positioning the fragrance as “A Sexy & Energetic Elixir”, FFL Paris has developed a premium timeless artistic direction concept. Using the rich visual codes of the beginning of the 20th century (period of time when these magic elixirs were flourishing), FFL Paris obtained an elegant and premium look, that takes the audience by surprise making it loose all sense of timing, looking at the visuals we don’t longer know if we’re in the past or the future.

It is this retro-modern look and feel, which immediately captured the attention of Nick Knight, the English A-list fashion photographer, who chose the project as a challenge to break with the rules of convention and as way to expand his own vision.

Challenging communication structures and storytelling conventions

FFL Paris has adopted an original and innovative storytelling approach for this launch. It started with the creation of an association against the legalization of the product on the web: Society Against Legalisation (SAL), and a website www.nolegalization.com.

First phase: During a period of 15 days, street guerrilla activities and two virals: “T-shirts” and “Paintings”, created in collaboration with the artist Phil Hansen, Introduced the enigma on the web. In parallel, three enigmatic virals “Disappearance” “No” and “Give us a hand” promoted the legalization of the coming product. The curiosity to find out the product’s identity started to build up ghastly.
In addition to this viral web strategy, street marketing, SAL (Society Against Legalization) propaganda and animations at the different retail points promoting to ban the product helped to develop the buzz. FFL Paris using the modern communication tools, such as: YouTube, Daily Motion, Goggle and several blogs managed to expand and reached a huge audience, making this teasing campaign a true success.

The core of the scheme arriving on August 27th :

On WebTV, 6 leading spots shot by Laurence Dunmore (others will follow on December) embrace a unique and surprising scenario. Each commercial is an emotional portrait that opens with the question “Are you Alive?” and then takes us to scene where the surreal and real are tangled; is it a dream or is it real? What happens next? What happened before? The spectator is left with this frustration of not knowing, giving way to imaginative responses.
Each woman and each man illustrates a unique experience, a facet of the Fuel For Life fragrance. These intense stolen moments, sensual and exceptional compose an impacting scenery, unseen before in the perfume communication. Each portrait is built upon this structure and fully embodies the subversive language of the Diesel Brand.

In addition a complete 360 disposal : with magazines, newspapers, billboards, giant canvas, retail animations. The exclusive-retro-modern atmosphere and the eight portraits shot by Nick Knight were presented in several countries (France, USA, UK, Italy, Germany…) and the fragrance displayed on every customer crucial meeting point. The ultra premium device “A Sexy & Energetic Elixir” thought by FFL Paris’s media teams came in aid to elevate the impact, repetition and high visibility of the campaign.
Billboards and giant canvas can be seen all over the world: Time Square, Dubai, Miami airport, the Galleries Lafayette façade, etc.
Diesel fully cooperated, giving total access to all its boutiques worldwide expanding in this way the retail platform. An experiential website capturing the atmosphere, iconography and concept of the ad campaign was added to Diesel’s official website: www.diesel.com.

You’ll find all creations on the FTP site (please do not diffuse the site address)

ftp://194.3.125.35
username : FFL_Journaliste
password : 65+10=75


Contact@fflparis.com

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A few nice photographs.

Nice portrait work from Clayton James Cubitt. Nice lighting, nice character studies, right? But so much of photography is context though. What and when something was shot changes your opinions and notions of what you’re seeing. Like these images of Katrina survivors and rescue workers, taken in the days after the flood. Their expressions of despair, shock and resolve take on new meaning when you realize what they experienced.

(via Boing Boing.)


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Search is futile.

Or at the very least, interesting. I tried something. Took one term and plugged it into various social medial sites, and you can see there’s a disconnect between the way we label things based on our own naming conventions, and the way a search engine brings you those results. People assign meaning to a particular thing. Relevance plays a part, but search engines just look for mostly where a term was used. The word I searched for was red, and I took four links at random from the first page of results that came up.

On Flickr:






- On YouTube: 1, 2, 3, 4
- On Twitter: 1, 2, 3, 4
- On MySpace: 1, 2, 3, 4
- On LinkedIn: 1, 2, 3, 4 (you may have to login first to view)
- On Technorati: 1, 2, 3, 4
- On Digg: 1, 2, 3, 4

Suicide phones installed on the Tappan Zee bridge.

“Please continue to hold. Your expected wait time is approximately (x) minutes.”

Wednesday, August 29, 2007

Teens digging movies.

Chris over at MMM has a post on teens and the influence of movie promotion effectiveness on them. As much as I hate the high cost of going out to the movies, guess it’s not bugging them. And for more movie stuff, Chris also did a full show on Jaffe’s most recent Across The Sound podcast too.

Starbucks, wo ist das freie internet?

Maybe I’m spoiled after a tour with a USB Sprint USB card accompanying me everywhere, but how hard is it for Starbucks to offer free internet to its customers? Caribou Coffee does. (Where I’m ranting from now.) KFC even does at some of its locations. Fucking KFC??? (And I hate multiple question marks in a sentence.) Even even the car detailing place next to the Dunkin’ Donuts in Chi-cah-ga offered it today. To clarify, Starbucks does have it–for T-Mobile only customers. Everyone else has to pay for at least a day’s worth of service. The drinks are expensive enough that you should at least get free service with purchase, no?

Free internet is just one of those things brands have to do. Like a website. Like a PowerPoint deck with 120 pages of nothing to say. It’s just the cost of doing business now.

But forget about brands trying to get in touch touch with customers via Facebook, MySpace and everywhere else they’re late to the game on in terms of social media. Wanna be first at the next big social media thing? Try offering free internet first.

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Crossvertising.

More advertising goodness from the heartland found outside a church and painted on a crucifex. Maybe advertising on crosses is the next big thing? Crudely recreated for you in the here and now via the wonders of html:

...........J
REMEMBER
..........S
..........U
..........S

..........S
..........A
..........V
..........E
..........S

Truckvertising.

Snapped this image from the road up near me and I thought, either this guy’s got serious problems with tailgators who won’t back off, or he majored in philosophy. Then I thought, how cool would that be, driving around with arbitrary thoughts the size of bumper stickers on steroids. Sure beats the ones I’m seeing out here from the heartland’s information highway, but maybe not as good as Covenent Transport’s company slogan-on-its-sleeve approach across the back of every truck:

(Small blue sign on the right.)

“It’s a child–not a choice.”

Sproose, aka, not another social media thingy.

Yes, I used the word thingy. I’m posting this from the parking lot of an Indiana Days Inn as I mooch internet, so I’m a little, uh punchy; bare with me. Saw this on LifeHacker. Looks like a new search engine that gathers the most popular relevant user-generated blah blah results. Only thing that got me about this, besides the name for yet another soon-to-be ipo-driven dot com, is this reliance lately on the number of votes or frequency viewed that something needs in order to be the basis of the app. Yes, that’s life–the popular people win out, but that’s not what I’m saying. When a search app comes out that really gathers together from all over what people are thinking and feeling–not just the most of something–then you’ll have a more accurate picture of thoughts out there and an app that brands can really use to their benefit. For now, you’ll just have to keep scanning the web by hand or reading epinions.com for what people think of your product. Told you I was punchy.

They’re popping up everywhere.

A reader submitted this and wrote a description for it that works for me:

“As I was going through the ads in my school’s newspaper, I saw something that prompted me to think of your blog. It’s simple and may be nothing, but still, it offers false hopes. Looking at it the other way around, maybe it’s a celebrity-driven campaign targeted at the wrong audience.”

Tuesday, August 28, 2007

If the CIA did rap videos.

They’re already inventing their own ‘space,’ but it’s almost as if they had an operation which was a front for something else, and by day, it made rap videos. The videos don’t have to be good. No, that’s not the point. They just have to produce something that legally appears like a viable business. Anything. Like this.

(Thanks to Shawn for the tip. Now, cue black helicopters.)

Overheard internet.

Because people are always saying something really cool,
really honest, or really stupid.


___________________

“Don’t know, but the commercials are funny as hell.”

“How funny is hell?”
___________________

“dear sir or madam:

at approximately 00:30 on thursday morning, i was with a friend walking back from a night of drunken revelry when i spotted a pair of crutches leaning against the fence by the tennis courts.you are evidently very tall, as i had to adjust these crutches before i could mockingly, drunkenly use them. i apologize for any inconvenience i caused you and would be more than happy to return your cripple sticks.

please respond at your earliest convenience. tell me what your crutches look like so i don't give them to a cripple-poser. ?”
___________________

she looks like a chipmunk and she always has that look as if she just smoked a huge one…these stupid OC girls need to stay in the OC and keep living on momy/daddy’s $$…. spoiled rotten ho’s. i wanna see them hitting up a library.

Mom of the year.


How can K-Fed be so cruel as to charge her with child abuse? She’s never home long enough to. And isn’t Paris on parole or something. Consorting with a known airhead can get her revoked, no?

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Dymo, perfect for seniors.


I like the gag a lot–could work for an eyeglass brand too–but is Dymo’s audience really that old?


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The boring internet and the pinnacle of mediocrity.

Damn writers. You know who are. Why do you have come up with true stuff like this. Nick Douglas over at Valleywag lists everything wrong about this great time world wide waste of time. Sadly, blogging would likely grind to a halt if everything on the list was eliminated.

On second thought, no it wouldn’t. More useless things would just fill the void, because that’s what the internet does.

Monday, August 27, 2007

Another rockstar hacker.

Best part of the Gizmodo article–besides the kid’s name–is the quote never actually said:

“Tom is really getting on our tits; if you don’t want your kids looking at porn, |
don’t have them in the first place.”

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The perfect help wanted ad.

Guy Kawasaki has a nice breakdown of the typical ads you see for the biz. It’s on Craigslist but really, all job boards do it. Monster, Careerbuilder, CA’s board, etc. They want 20 years worth of experience while only paying for one to two. Nice. Always kills me when you scan ads and see requirements that say you must be expert in every software package out there, but oh by the way, we won’t pay much for those skills.



Who doesn’t want more t-shirt goodness like that?




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A little something from the world of disposable entertainment movies. A trend towards type over the main visual? Ok, one does not a trend make, but it’s the first design I’ve seen like this where it isn’t just the usual type knocked out of a dark part of a face. Tagline as hero is another thing, but I like how it works with the background image in this case. (Does anything not get along with George Clooney? He’s just so damn likable!)

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South Park creators launch their own site.

And Timmy goes wtf? As part of a new deal, South Park creators Matt Stone and Trey Parker will get $75 mllion over four years as show content now goes through South Park Studios. Okay, sooo, Trey and Matt will now get more money for a South Park mousepad, and this does what again to curb people uploading their shows to YouTube? Exactly.

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Weekly What The...?

I see dead campers.
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I just wanted a Bud Light. (via Gridskipper)
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I sometimes need stuff like this to calibrate the meaning of WWT? (via ishouldbeworking)
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I’m looking for a Finnish cover of ‘YMCA.’ (via The Soup)
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I’m also looking for something like this. (via Modern Mechanix)
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eBay item of the week.
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Yaz’s twisted sisters.

Guess Dee and the boyz needed the money. This next spot from likeohmygodtotally Yeah-azz does what brands and advertising do best. Much like the celebrity stalker who believes The Hoff is singing only to them: it takes one line from a popular song and convinces itself the line was written just for their particular product or campaign.

(Click TV spot link at lower right on site to view.)


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Sears tries the online community thing.

And fails. All they had to do was create a blog, (or message board forum), and monitor it for consumer complaints, props or suggestions. No sign-up beyond a basic registration. Easy, right? But after reading the 15 million paragraphs of their privacy policy, (copied below–I read it so you don’t have to people), it talks about how they really will won’t give your name out.

They just lost a participant because there’s no way I’m signing up for that nightmare.

I’m guessing more than one actually if this is how they plan to reach out to customers. Granted, most sites have a lengthy privacy policy, but how many major brands trying to build a community set up so many obstacles to it right from the start like this?

I knew the Sears grasp of the online world was problematic when I went looking for tech support for an appliance once. Ended up going to another appliance maker’s forum to get tips though, all because Sears hasn’t left 1940 yet and created their own forums. And now this latest thing when you land at Sears.com. Me thinks they’re overthinking this.

Put up a forum and message board deal and be done with it. Seed it with any questions you want, Tips section, etc. All of that. Don’t make me jump through hoops and waste my time, then take my personal info including credit card numbers and tell me that maybe you’ll be able to keep the third-party vendors you share my info with from passing it on.

On top of that, the name of the community is the name of their holding company. Talk about being out of touch with consumers.

The links in the bottom of that welcome screen would take you to the following sections below. (Click image to enlarge.)


About Sears Holdings Corporation:

SHC, or Sears Holdings Corporation, is the United States’ third largest broadline retailer. It is the parent company of Kmart and Sears Roebuck and Co., with $55 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the U.S. and Canada. SHC is a leading retailer of home appliances, tools, lawn and garden equipment, home electronics, and automotive repair and maintenance. Proprietary brands include Kenmore, Craftsman, Diehard, Land’s End, Jaclyn Smith, and Joe Boxer. Martha Stewart Everyday products are offered exclusively in the U.S. by Kmart and in Canada by Sears. SHC is also the nation’s largest provider of home services with 13+ million service calls made each year.

About My SHC Community: Changing the Way Retail Works – One Experience at a Time!

Welcome to My SHC Community; a growing but personalized online community consisting of vibrant individuals interested in sharing their opinions about shopping. Through My SHC Community, SHC relies upon its membership to gain valuable insights into the browsing and buying behaviors, as well as the offers and experiences that are most important to you. It is a community that provides SHC employees, including senior leadership, a direct link to the insights and needs of shoppers across the industry.

Your Perspective is Invaluable

SHC wants to hear from you to learn about what is working in the retail industry and what is in need of desperate repair. So whether you are an avid shopper or perhaps have never made a trip to a Kmart, Sears, or any SHC affiliate, My SHC Community offers you the opportunity to tell your story. It is also an opportunity to get something in return. As part of the My SHC Community, you will have access to free planning and budgeting tools, special forums to express your views and ideas and receive exclusive offers and promotions that will save you money. In addition, for being a member of My SHC Community, you will also be eligible to win cash and merchandise prizes via sweepstakes that occur regularly throughout the year.

Your voice counts! Always on your terms, members will be asked to share their thoughts and reactions about their shopping experiences. Online forums will enable members to communicate with one another and SHC executives, both to receive useful tips and to share new ideas across a wide variety of topics. The community will offer valuable information to its members on products, services and much more! Whether it be designing a new virtual store, improving our service and selection, or offering you customized products relevant to your lifestyle and needs, SHC wants to partner directly with you.

Member Benefits:

  • Membership is FREE, community functions are fun and always voluntary
  • Create the future of in-store, on-line, and service experiences that are right for you and your changing needs.
  • Be part of an idea lab, trying out products and maybe even creating new ones of your own!
  • Receive exclusive offers for new products and special promotions
  • Enjoy special content: how-to guides, buying tips, and user forums tailored to a wide variety of interests
  • Gain access to free planning and household budgeting tools that enable you to save even if you don’t shop with us
  • And don’t forget, you’ll be entered to win cash and fabulous merchandise prizes through sweepstakes drawings held many times throughout the year!
To learn more about Kmart or Sears, the most current information can be found at KmartCorp.com and AboutSears.com respectively.


Click here to view our Privacy Policy & ULA


Wanna know more about their privacy policy? Go get coffee, come back and read how your private info will be given out regardless of your wishes:

We value the trust you place in Sears Holdings ("Sears") and the companies which Sears owns and operates ("affiliates"). We want to ensure that you understand what information we gather about you, how we use it, and the safeguards we have in place in order to protect it. If you have additional questions or would like further information on this topic, please feel free to write to our Webmaster at webmaster@customerservice.sears.com or help@customerservice.kmart.com. Myshccommunity.com may update this policy from time to time. Please check our policy periodically for changes. Please note that sears.com, kmart.com and landsend.com will continue to maintain their own privacy policies. You may view them by clicking here: sears.com privacy policy, kmart.com privacy policy, and landsend.com privacy policy.

PRIVACY POLICY & USER LICENSE AGREEMENT

Before joining our program, enjoying the benefits of this program, and downloading our application, you must review and agree to the terms and conditions below and provide and obtain consent to this agreement from anyone who will be using the computers on which you install this application. By installing our application, you agree to be bound by this privacy policy & user license agreement, including the storage of the market research information provided by you on our computer systems in the United States.

Requirements for participation: In order to participate in this program, you must:

* Be at least 18 years of age and capable of entering into a binding agreement;
* Be the parent or legal guardian of anyone under 18 having access to such computer;
* Own or control the computers that you allow to be configured to use this system; and
* Not be employed or related to an individual employed by an unaffiliated market research company.


Please note: many companies restrict the download of software onto work computers. Before you download this software onto a work computer, please check your company’s software download policy.

What information is collected?

Basic Demographic Information: When you sign up for this program, we may obtain your contact information and some basic demographic information about you using a questionnaire or the application that you install onto your computer and allow to track your Internet usage.

Survey response information: Once you agree to participate in this program, we may notify you of survey opportunities through e-mail, pop-ups, toast windows, U.S. mail, and other means. If you elect to participate in a survey, we require that you provide complete and accurate information about yourself and your household.

Computer hardware, software, and other configuration information: Our application may collect certain basic hardware, software, computer configuration and application usage information about the computer on which you install our application, including such data as the speed of the computer processor, its memory capacities and Internet connection speed. In addition, our application may report on devices connected to your computer, such as the type of printer or router you may be using.

Internet usage information: Once you install our application, it monitors all of the Internet behavior that occurs on the computer on which you install the application, including both your normal web browsing and the activity that you undertake during secure sessions, such as filling a shopping basket, completing an application form or checking your online accounts, which may include personal financial or health information. We may use the information that we monitor, such as name and address, for the purpose of better understanding your household demographics; however we make commercially viable efforts to automatically filter confidential personally identifiable information such as UserID, password, credit card numbers, and account numbers. Inadvertently, we may collect such information about our panelists; and when this happens, we make commercially viable efforts to purge our database of such information.

The software application also tracks the pace and style with which you enter information online (for example, whether you click on links, type in webpage names, or use shortcut keys), the usage of cookies, and statistics about your use of online applications (for example, it may observe that during a given period of use of a computer, the computer downloaded X number of bytes of data using a particular Internet enabled gaming application).

Please note: Our application does not examine the text of your instant messages or e-mail messages. We may, however, review select e-mail header information from web-based e-mails as a way to verify your contact information and your online usage information.

How is the information collected?

The software application monitors your Internet usage by transmitting to our servers information about the web pages that you visit and the actions that you take while online. In addition, we may ask for information about you using surveys, for which participation is completely voluntary. We may also combine the information that you provide us with additional information (such as select credit bureau information) or with information obtained from other sources (such as consumer preference reporting companies or credit reporting agencies) using confidential matching procedures. In these cases, we will: (i) provide the third party data match processor only the personal information necessary to perform a match and, infrequently, to assist us performing statistical analyses; (ii) establish procedures and legal obligations that prohibit use of the information received for any other purpose or disclosure of this information to anyone else; and (iii) require destruction of the received information after completion of the match. The information that we obtain from other sources will not include confidential personally identifiable information such as credit card numbers and account numbers. Your information is stored in the United States where our central database is operated. The data protection and other laws of other countries may differ from those of the United States. Your information may be processed outside of the United States, provided that the data protection laws of such processing location affords similar if not more protections than those afforded in the United States for the processed data.

How is the collected information used?

This data is utilized in aggregate to help us look for trends so that we can improve our website and your sears.com experience. We do not rent or sell customer information to outside marketers. We may share your information (as described above) with members of the Sears family of businesses to provide you with products or services that you have requested or to provide you with promotional offers that we believe will be of interest to you. The Sears family of businesses includes all Sears affiliates as well as other selected businesses with which Sears has a relationship and which have agreed to adhere to our strict standards for providing quality products and services, responding to your needs, and protecting Sears' customer information.

In certain circumstances, we may share your customer information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. We also may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. In the event of a sale of all or part of one of our businesses, we may share customer information related to that business as part of the transaction.

How is the information secured?

Safeguards: We have implemented a variety of safeguards (including physical, digital, and legal protections) focused on ensuring that the information collected through this program is protected from unauthorized use, modification, or disclosure. For example, any secure information collected by our application is encrypted before it is sent to our servers.

If you would like to access, modify, and/or request deletion of the personally identifiable profile information submitted by you as part of this program, you may complete a support form on our website, or e-mail our support staff at the e-mail address provided below.

Are cookies used by your website or your application?

"Cookies" are small pieces of information that are stored by the browser on your hard drive. We may store some information on the visitor's computer in the form of a cookie or similar file. The cookies that are configured by us do not contain any personally identifying information, such as your name, or sensitive information, such as your credit card number. The cookies allow us to recognize you when you return to our site and to provide you with a customized experience that we feel will be of value to you. For example, these files allow us to tailor your sears.com experience to reflect your expressed interests and preferences.

What if I wish to stop participating in this program?

Resignation: You may resign at any time by contacting us at the support address listed below or by selecting the “contact us” link from the Members section on the web page.

Removing our Application: You may remove our application using the Windows Add/Remove Programs function (known as “Programs and Features” in Vista). Alternatively, you may e-mail our support staff at the e-mail address provided below and request removal instructions. Please be sure to follow this same removal procedure on all of the computers from which you wish to remove this application. Removing the application will stop tracking of your online browsing and purchasing behavior, but unless you resign from the panel in accordance with the procedure stated above, you still may be contacted for administrative purposes or for special participant opportunities. After you remove our application from a computer, all settings we have made to your computer will be deactivated; however, some inactive elements may remain on your machine such as registry entries or DLL files, which is not at all unusual for many types of online services and software.

Use of Third Party Programs to Remove our Software: Please note that use of third party programs to remove this application may cause instability in your system and to your Internet connection. We reserve the right to repair any of its settings that are partially removed, to minimize potential instability. Should you wish to resign, we ask that you use the instructions provided above.

Stop Participating in Surveys: You may contact us at the support address listed below to alter how you receive, or to completely stop receiving, surveys, or you can edit your survey preferences at the Members section on the web page.

Please note: We may continue to use information collected prior to resignation, but all such information remains fully subject to, and governed by, the agreement effective at the time of your resignation.

What is the policy regarding children?

All persons installing this application must be at least 18 years old and must be the parent or legal guardian of any minor that may use a computer with this application installed. However, all household Internet behavior may be used by us in developing the statistical projections. This program complies with all applicable U.S. data gathering rules, including the Children's Online Privacy Protection Act (COPPA).

How will I be notified of changes to this Agreement?

If we change our practices in how we handle personally identifiable information, or if we materially change other aspects of our program, including but not limited to any changes to the scope or nature of incentives provided, we will post these changes on our website, and the changes will be effective immediately upon such posting. If you do not agree with any of the changes, you may remove our application as described above.

What are my obligations as a participant?

As a participant, you agree to:

* Allow this program to collect and use information obtained from you and related to you and your household's Internet use as described in this agreement;
* Make reasonable efforts to ensure that any other person who uses such computers is aware of and agree to the terms of this agreement;
* Accept automatic changes to your system settings that are made solely to ensure compatibility between your computer system and this program, and periodic software upgrades;
* Receive administrative e-mails, including e-mails sent to: (i) inform you about upgrades, or issues related to basic program/application functions or disruptions; (ii) provide notification about awards and special participant opportunities; (iii) request updated demographic information or information regarding usage of the application; and
* Regularly visit and review the agreement posted on this website, so that you are aware of any changes made to this agreement.


As a participant, you agree not to:

* Use this program in any way that: (i) harms or harasses others; (ii) violates any federal, state or local laws or ordinances; (iii) violates or infringes on the rights of any third parties including, but not limited to, copyright, trademark, patent, trade secret, rights of privacy or publicity or other proprietary right; or (iv) interferes with or disrupts this program; and
* Attempt to defeat or circumvent our application, it being your responsibility to remove this application as instructed in this agreement or expressly by an authorized service representative.


What is our commitment to participants?

We commit to making commercially reasonable efforts to do the following:

* Only use information obtained from or about you as described in this agreement; and
* Provide customer support when you experience problems with this program, on the condition that you provide requested information about the problems experienced and the conditions of your computer environment, and agree to take reasonable efforts to follow the instructions supplied by our support staff.


What are the other legal terms and conditions of participating in this program?

Governing Law: You agree that any dispute or claim arising out of this program or agreement shall be settled by binding arbitration in Cook County, Illinois under the American Arbitration Association Rules. The proceedings shall be conducted and all evidence shall be offered in the English language. Regardless of any law to the contrary, any claim against us must be filed within one year of the time such claim arose, otherwise such claim will be barred forever. We agree that regardless of any law to the contrary, that the arbitrator shall have no authority to award, punitive or exemplary damages against any party to this agreement.

Notwithstanding the above, we may apply to any court of competent jurisdiction for a temporary restraining order or other interim relief, as necessary without breach of this agreement and without abridgment of the powers of the arbitrator.

THIS AGREEMENT SHALL BE GOVERNED BY THE LAWS OF THE STATE OF ILLINOIS, WITHOUT REGARD TO CONFLICTS OF LAWS PROVISIONS AND SUCH LAW SHALL BE APPLIED BY THE ARBITRATOR TO THE MERITS OF ANY DISPUTE OR CLAIM. FOR ANY NON-ARBITRAL ACTION OR PROCEEDING ARISING OUT OF OR RELATED TO THIS PROGRAM OR THIS AGREEMENT, SOLE AND EXCLUSIVE JURISDICTION SHALL RESIDE WITH THE APPROPRIATE STATE COURT LOCATED IN COOK COUNTY, ILLINOIS OR FEDERAL COURT LOCATED IN CHICAGO, ILLINOIS.

While this program is available on the Internet to international users, the program is and remains a U.S. offering and all use of the information collected is and shall remain subject to U.S. law and practice. International users must take this into account and should consult their local laws and independently determine whether participation is desired given these facts.

Third Party Rights: This agreement shall not create any rights or remedies in any parties other than the parties to the agreement and no person shall assert any rights as a third party beneficiary under this agreement.

Assignment: You may not assign this agreement or any rights or obligations under this agreement without our prior written approval.

Waiver: The failure of us to exercise or enforce any right or provision of the Agreement shall not constitute a waiver of such right or provision.

Severability: If any provision of this agreement is held to be unenforceable, such provision shall be reformed only to the extent necessary to make it enforceable. In any event, the remaining provisions shall be enforced.

Indemnity: You agree to defend, indemnify and hold our company and our affiliates, officers, directors, and employees harmless from and against any and all claims, losses, damages, liabilities and costs including without limitation, reasonable attorney’s fees, arising out of or relating to your breach of this Agreement or misuse of this program.

Disclaimers of Warranty: YOU ACKNOWLEDGE THAT THIS PROGRAM AND ALL SOFTWARE, CHANGES TO YOUR COMPUTER, FUNCTIONS, MATERIALS AND INFORMATION MADE AVAILABLE AS PART OF THIS PROGRAM ARE PROVIDED ‘AS IS.' OUR COMPANY, ITS SERVICE PROVIDERS, AND AFFILIATES DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

UNDER NO CIRCUMSTANCES WILL OUR COMPANY, ITS SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR INABILITY TO USE, THE PROGRAM, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES RESULTING IN ANY WAY FROM THIS PROGRAM. THE TERMS OF THIS SECTION WILL SURVIVE ANY TERMINATION OF THIS AGREEMENT. IN JURISDICTIONS WHICH RESTRICT LIMITATION OF LIABILITY OR DISCLAIMER OF WARRANTY PROVISIONS, OUR COMPANY’S LIABILITY WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW. THIS LIMITATION WILL APPLY REGARDLESS OF THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

Third Party Products and Services: We neither endorse nor accept responsibility for any third party materials accessed through the Internet.

ENTIRE AGREEMENT: This Agreement constitutes the entire agreement between sponsor and you with respect to the subject matter contained in the Agreement.

This Agreement is effective as of April 16, 2007.

Whom can I contact if I have additional questions?

The program sponsor is Sears Holdings Management Corporation. If you have any questions about the above Privacy Statement & User License Agreement, our practices or your interactions with this site and this program, you may contact the program sponsor at:

3333 Beverly Road, Hoffman Estates, IL 60179

For any support issues, please contact: webmaster@customerservice.sears.com or help@customerservice.kmart.com.

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This must end now.



Why don’t politicians know how to applaud? It’s like half-prayer, half-clap.



(image via
Drudge)

It’s like GarageBand, only, not.

No GarageBand, no problem. In case you don’t have it installed, now you can make music like the pros with Jamstudio.com. Except for that whole ‘you’re not a real musician’ thing. Go to the site, pick your own instruments, then email the results to your future former friends. (Found on either coingboing, Cool Hunting or Gizmodo, I forget which.)

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Sunday, August 26, 2007

The Wiki of song facts.

Songfacts.com has an older feel to its interface, but I love the concept. Look up a song, and submit a fact you know about it or just post a comment. Because after all, it is the internets you know, where everyone is an expert and most of what you read is almost true. Still, a few songs have facts I know are confirmed, so it’s definitely worth wasting time checking out. Plus, it’s also in keeping with my pension for functional copy that doesn’t suck:

“You have to register to post comments, but you’ll be a better person for it.”

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Saturday, August 25, 2007

iHero or iHacker?

Funny, he doesn’t look like he’d try something like this.

1) Where does a teen get $500 to buy a phone he admits he can’t use because he’s already got a phone on a different carrier? Especially if 2) he wasn’t already planning to hack it all along, which he admits.

So let me be the first or near-first to say how much we shouldn’t be cheering this dude on. I’m torn about that though. On one hand, Jobs and Gates built their empires by exploiting technology from Xerox and improving on it. While not illegal, certainly the spirit of something was violated. Is it then hypocritical to go after George here? Still, he doesn’t seem to want to do anything more than game the system, not change it like they did.

Maybe it’s inevitable, considering the amount of media these recent generations have been exposed to. He’s just the latest incarnation of the Napster ‘because I can I should’ digital looting mindset. Too bad, because it looks like he’s pretty smart. And there will no doubt be countless ‘consumer-customer-brand-evangelists’ who will advocate that Apple should ‘embrace’ this as an opportunity to engage the new consumer who’s in charge of the brand. I believe a lot of things related to marketing and some of what those same people say, (whacky Mentos & Diet Coke-type stuff and all), but I also hope Apple comes down hard on him.

And still others would be tempted to cheer him on because they hate Apple and the perceived monopoly the brand has. Don’t let that cloud the issue though. This isn’t American ingenuity at work: he’s a hacker. These are the same dudes who do nothing but mess with PCs all day to shut down networks.

Considering the times though, he’ll probably end up in a spot next to Justin Long.

iHero or iHacker?
Hero. Apple deserves it.
Hacker. Apple’s getting ripped off.
Free polls from Pollhost.com

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The long tail of niche blogging.



Film nut that I am, if you’re going to have a theme for your blog, famous movie deaths are as good as any.

Seriously? The only flow chart you’ll ever need.





















I > they > them.

Help me help Leonardo help you.

It’s the 11th hour people, act now. Leo–we’re tight like that–sent me an email asking for help. But I’m confused. Did he invent global warming or was it Al? Either way, he’s picking up where Gore left off. But not without your help first, equating worldwide natural disasters with politics. It’s a sassy technique that works.

Look, I get the warming thing, but saying that this generation has a chance to make a difference totally undermines the Woodstock Zeitgeist. That was the generation that was supposed to be the one to affect real change. Hate to think a few CSNY riffs and a blue dress with DNA were all some of us got out of the deal.

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Friday, August 24, 2007

Cavemen responding to critics?


Or PR push. Lately I always seem to be away from the desk when Tim catches cavemen stuff. They’ve also increased the number of teasers for the cavemen crib.

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Yahoo and MSN pledge undying support for China.

Awesome. You now join Google in the Axis of Email. The glorious peoples of China welcome you with open arms. At least those who won’t be spied on, turned in or arrested.

(via Drudge)

Audi, better drivers than programmers?

This was going to be about the new Audi spot where they have a driver pull a 180° and slip into a tight parking space, the implication and tagline being that if you need the Lexus LS automated parking feature, then you maybe you also need velcro sneakers. Instead this is about how Audi’s web-based TV Interface of the Future™ can’t even play what almost all other sites can: a basic QuickTime movie in either Firefox or Safari. Not even a .wmv file. (And yes, I have every browser plug-in known to mankind.) Apparently when they took the advanced tech out of the driving experience allowing you to get back to the essence of Farfegnudi, they piled it all on their website.

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We need new words that buzz.

Every day now it seems like we’re removing ourselves further away from what should be the simple act of communicating. Things should be getting easier, no? Take buzz words. Forget SYNERGISTIC, VIRAL and the like, we need new stuff to feel even more detached from each other. Next-gen level verbiage that almost does what you think it sounds like it could, even if you don’t understand it. Phrases like COMMUNITY INFORMATICS aka, the study of something that sounds really important as it relates to people living together involving location-based services.

Nah, I’m just going to stick with COOL, AWESOME and DAMN!.

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Google Graf.

Kinda, sorta. Gridskipper has a breakdown of some out of the way graf spots in NYC. Wouldn’t it be cool too if someone put together an image-only mapping system of all the graf out there? Or any imagery for that matter. Flickrvision is close, but it doesn’t have a search feature. Otherwise, you then could look for images marked only with ‘graf’ and so forth. (The really good stuff, not some little bs tags.)

AT&T drops slogan of false claims, oh, and AND calls–still.


I told you Stanley Tucci lied. AT&T dropped its wonderful slogan because it turns out the claim was not true.


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I really hope this guy gets this thing to work.

And doesn’t end up frying the neighbor’s cable:


The present invention has discovered the apparent existence of a new dimension capable of acting as a medium for RE signals...The present invention takes a transmission of energy, and instead of sending it through normal time and space, it pokes a small hole into another dimension, thus, sending the energy through a place which allows transmission of energy to exceed the speed of light.


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Tired of looking down? Look up with Google Sky.

And Google Moon, Google Mars, and so on. Soon to be followed by Google Galaxies So Far Away Your Great Grandchildren Traveling at Speeds We Haven’t Invented Yet Can’t See Them. Check out yet another way to kill time if you have Google Earth installed. Just click the sky icon on the right in the toolbar.

(Via RedOrbit)

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One-third of internet users are over 50.

Are they just the growing ranks of AARP members? Either way, looks like we’re going to need another a new social media site for them to talk with their Facebook grandchildren on. Names people, let’s go:
- QuiltSpace?
- Cardiganville?
Or maybe something less obvious, almost pharma-sounding in nature like an activille (a place for people like you to meet, well, people like you), or maybe something like reachieva (combines reaching for the Ibuprofen with life’s achievements to this point).

My only concern though with a site like this is will it soon be taken over by 90-year-old pervs pretending to be 60, just so they can hit on the 50-year-old women?

Thursday, August 23, 2007

Square biz, for true, no kidding...

Had a client today ask if there was maybe too much logo in it.

It’s the small victories I live for people.

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“...like a spurned treaty.”

Fenske once again showing why his grammar is gooder than most in his Clients and Ads Top 10 List. Check it out.

Are we going too far?

You know me, Mr. Gun Control. I guess after watching this story, and in light of the post-Columbine era this should be taken seriously. Because you know I’d be the first after a tragedy to go “Damn, didn’t anyone notice some warning signs?” I’m just saying if this kid was in trouble for that drawing, then I must be on a watch list after all the Starship Enterprises I drew. Call me Galactic Enemy #1, of course a close second is Global Warming.

Another thing though, if there are any charges they should first be brought up against the poor kid for crimes against art and secondly, his mother for possible stupidity in the 3rd degree. (Denny Crane can help me out here but I believe that’s a misdemeanor in Arizona.)

“Gee, um, I guess it looks like a gun.”

Viacom + Viacom + MTV Networks + RealNetworks Inc. + Verizon =

a new way to release MTV’s catalog online, aka, “Hey, I know. Let’s introduce some new obsolete technology to the market–late.” Good luck with that.

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Available light.

Interesting found night shots.


(Stitched together panoramic.)







(I lost the link but it’s a long exposure shot at the shore.)











(Brian Chapman via Night Photography.)




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