
I think that says it all. This outdoor has everything from initial cap madness to quotes like that you couldn’t even think up if you tried.
Tags: Citgo
Even though the ‘Official this of that’ is done by everyone these days, no brand of toilet paper has thought of sponsoring Halloween or mischief night yet?
This is old but still makes a cool Halloween Freakagram. To promote Dexter on Fox UK, there’s a site called Icetruck TV from agency Ralph where you can input anyone’s name and info, then have it show up in a fake news report that you email them.
While the Fred Thompson was just kinda sitting there; didn’t do much for me. Rudy was sassy while the McCain was a little bitter. Vote for your favorite presidential candidate barbecue sauce. Why? Because I find–you decide.
And a Diet Coke. Forget Wendy’s–become a part of America’s fastest-growing retail chain, PRstore, with 41 stores in 18 states. Logos, campaigns and PR while U wait. Who needs messy creatives getting in the way of a concept. Never hear the word emo again. Now, even Bob from purchasing can get his name in CA with a choice of 
Having done work in this category before, there aren’t too many other things that use fear to play on your emotions like the credit reporting industry. (Maybe life insurance.) Which is why I was surprised to see this funny spot for freecreditreport.com. Usually most of the stuff you see is a really bad informercial–as opposed to good?–or the hacker at work on your identity with the YOU ARE AT RISK: DON’T LET THIS HAPPEN TO YOU warning. The big sham these services perpetuate however is that they provide free credit reports. They don’t. You’re entitled to one set free from the major credit reporting agencies once a year, rendering this type of service unneccessary. (But for a small fee, they will ‘monitor’ your credit for ‘irregularities.’)
Well, the government’s interpretation of viral anyway: the fake news conference. A decisive, confident and angry Michael Chertoff was quick to address the handling of the PR surrounding
I’ve seen a lotta stuff, but nothing ever like this. Not that it’s not safe for work as much as it’s not safe for people who appreciate a good movie idea. The description for 

Really, what’s next, Puma? Sloth? Mowgli? What about thinking different next time: characters from the original Star Trek or Gilligan’s Island. (Gilligan 14.0–it’s your little buddy.) Don’t laugh, you could get at least 15 major releases between the two shows.
AdFreak’s been following the Taco Bell free taco for a stolen base promotion, but it got me thinking how their PR people might deserve a raise. Less than 10 months ago, people were avoiding the Bell like a syringe on the floor at a Kate Moss photoshoot. Now? Everyone wants tacos! Sweet.

Ignore implies choice, no? Are people really choosing to ignore the leader of the American Revolution, Chevy? Well, yeah, they’re buying Toyotas in droves. Not the point though. This spot features one of my peeves: the live action ‘nobody gets hurt Home Alone’ pratfall aesthetic found in way too many spots these days. At least get the remaining dudes from Jackass who didn’t score their own series to run into this thing and react. (Have them aim for a stop sign and not see the car, hilarity ensues, or whatever.) Only thing missing was the jogger yelling out the ubiquitous “No, I’m ok. That’s me. I’m good.” Too bad because I like the more clever bank robber spot a lot more.







Hat tip to Ernie who mentioned in July that this documentary would be coming out and the trailer looks like it won’t disappoint those seeking controversy. It’s From Tony Kaye who’s last film was American History X. If this manages to get picked up beyond the film festival circuit, I expect this will be talked about for a long time because like Dershowitz says–everybody’s right.
“We believe the campaign has enormous leverage on a global basis.” Okay, well typical brand speak aside, Gore-Tex launched a new campaign using an anamorphic theme. I like the various animal-human combinations on the website like the one pictured, but the ton of copy in the print ads dampen what could have really been compelling work. The clean minimal thing can be done with this kind of ‘brand behind the brands’ like a BASF, or a GE.
Jetpacks posted about a Lufthansa spot that lifted some copy from another source, but one other thing else he mentioned highlights one of my favorite ad oxymorons: two unrelated things connected for no apparent reason. I want to be more scientific than this, but I can’t. TUTCFNAR is time-tested in the ad world. The latest example is Empire Carpet’s* holiday spot. Can’t find the actual clip but literally, they’ve taken most of the footage from this clip , reworked the copy and threw in? A stock holiday shot of a party. And it goes a little somethin like this:
Wait. How’d he get down there. He was just in the cockpit two seconds ago, now he’s on the tarmac. Then he’s back landing the jet. I haven’t seen aviational improbability this amazing since Arnold jumped from the wheel well in Commando and lived. (Wthout getting wet even.) Wait, what, they did it with cars too? Man. That’s some special rubber.
Save Second Base is the kind of slogan/microsite/viral theme that an agency would come up with: “The campaign to save second base.” (Maybe John Cleese would even show up in a white lab coat.) Instead, it’s the creation of two high school seniors to raise awareness for breast cancer. But school officials banned the shirt, and naturally, what happens next? Like Harry Reid and the Rush letter, more attention drawn to the issue. Demand for shirts along with awareness of the issue is up, something that probably would have never happened otherwise. I wouldn’t be surprised if they appeared on Letterman next week either.
So what car brand is next? Dane Cook driving a Prius and saving the world? Mercedes-Benz tries their hand at the film thing that’s already here and gone. It’s part of the their larger