tag:blogger.com,1999:blog-13430685.post1484999272249363416..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: Hold Up, I'm not done yet on this digital vs. traditional thing.Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-13430685.post-70880503012530489982009-11-14T17:03:09.457-05:002009-11-14T17:03:09.457-05:00Much of the bad blood between digital and traditio...Much of the bad blood between digital and traditional advertising is caused by the model used by traditional advertising. Traditional media is good, but the media buying market is totally corrupt. Digital newcomers love to point the superiority (both technical and ethical) of the new ecosystem (metrics, accountability and so on). <br /><br />But they also are corrupt, exaggerating the virtues of digital. Let's be candid, most banners and jazzy Flash hotsites are a waste of money, as much as double page on Sunday's newspaper. Truth is, given chance digital will become as corrupt as traditional media. Probably all "digital rebels" will be bought by traditional groups and the debate will be over, with everyone happy.<br /><br />Including most of clients marketing professionals and CMOs which are all but comfortable with this "hard metrics" stuff. Everybody wants to go back to good old Mad Men market rules. Including digital, they just want to be part of the club.Marcelo Negrinihttps://www.blogger.com/profile/08934062193707401143noreply@blogger.com