tag:blogger.com,1999:blog-13430685.post3341889528109866866..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: "Hello, my ex just got scared off by the alarm he knew I had."Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-13430685.post-91221306202044312912010-02-28T20:42:32.060-05:002010-02-28T20:42:32.060-05:00From a selling POV? Sure, play up on fear. But it’...From a selling POV? Sure, play up on fear. But it’s misleading to suggest to women to simply get an alarm and be safe?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13430685.post-62686349176476291682010-02-28T20:20:31.283-05:002010-02-28T20:20:31.283-05:00I saw this too. At first it seemed hyperbolic and ...I saw this too. At first it seemed hyperbolic and histrionic ... until you notice they are using a tracking 800 number to measure response. Which suggests:<br /><br />1. They've been measuring ad formats previously to see what works<br />2. They know fear makes the phone ring, since this is a continuation of similar alarm ads with similar women freaking out inside the doorstep<br />3. There is now a significant demo of divorced or split-up women in the U.S. who fear about their prior relationships.<br /><br />So rather than mock this ad (nice touch that both the new boyfriend and old nasty one are good-looking guys, showing the woman has taste), perhaps we should shake our heads at the fact that we live in a society in which women have enough bad relationships that such an ad obviously works. I don't think the company overreached here -- I think the alarm firm is simply reflecting a sadness in society.Ben Kunzhttps://www.blogger.com/profile/15659613190140029991noreply@blogger.com