tag:blogger.com,1999:blog-13430685.post3422167962891761199..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: Brand of the year?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-13430685.post-41233695855385124392010-10-12T16:13:10.764-04:002010-10-12T16:13:10.764-04:00I was curious about who "owns" pink as w...I was curious about who "owns" pink as well (besides Owens Corning, of course). The color's association with breast cancer awareness came about through the independent efforts of volunteer Charlotte Hayley for The National Cancer Institute, <i>Self</i> editor Alexandra Penney and v.p. Evelyn Lauder of Estee Lauder for National Breast Cancer Awareness Month, and the Susan G. Komen Breast Cancer Foundation for Race for the Cure. The color is in the public domain and is used extensively by organizations to associate themselves with the cause, sometimes unscrupulously, which has given rise to the term <i>pinkwashing</i>. A great cause nonetheless!Kirk Phillipshttp://www.brandstoke.comnoreply@blogger.com