tag:blogger.com,1999:blog-13430685.post5087982254213358238..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: The Make The Logo Bigger Pepsi Blogger Outreach Influenza Program, aka, who’s in your 25?Unknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-13430685.post-30520626322239220152008-12-12T15:50:00.000-05:002008-12-12T15:50:00.000-05:00I just saw the new Pepsi packaging in a large form...I just saw the new Pepsi packaging in a large format grocery. It completely jumped off the shelf! Job well done!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13430685.post-35745790779139106032008-11-12T17:31:00.000-05:002008-11-12T17:31:00.000-05:00@kevin - I aim to please.I understand about all of...@kevin - I aim to please.<BR/><BR/>I understand about all of that increased competition that they face, but the main point for me is that this launch disregarded the core Pepsi drinker who loves the product–like me–no matter what label it has, and recruiting them might have helped gotten the word out better.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13430685.post-71796828710526333092008-11-12T13:44:00.000-05:002008-11-12T13:44:00.000-05:00You're right - this was very long ;I didnt read al...You're right - this was very long ;<BR/><BR/>I didnt read all the posts in detail, but a quick skim makes it appear people think the only competition is Coke.<BR/><BR/>It isn't, and hasn't been for years. Pepsi doesn't resemble anything like it was when i worked there (hundreds of) years ago. Carb beverages now compete against (in addition to each other) water, energy drinks, juices, etc etc., all of which Pepsi also offers nowadays.<BR/><BR/>I don't have any opinion per se on the new logo, all I'm saying is it should be looked at in the context of a much bigger competitive frame.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13430685.post-40926477826915725222008-11-11T04:47:00.000-05:002008-11-11T04:47:00.000-05:00@tim - That’s the thing though. How much positive ...@tim - That’s the thing though. How much positive noise has it made vs negative. As for the 25, not sure they mentioned ‘Top’ at all, and short of Darryl’s list, nobody knows what criteria they used to pick bloggers. To your point about the long tail, I agree. For starters, the list they likely took the 25 from could’ve been expanded to 100 and had far more impact.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13430685.post-3580809252238577802008-11-11T04:31:00.000-05:002008-11-11T04:31:00.000-05:00The reason why I thought the campaign worked to so...The reason why I thought the campaign worked to some extent was that it was a big brand. Bloggers in general still look at being taken seriously by the offline world and having Pepsi target the TOP# 25! bloggers legitimised those they targeted. If they wanted to write about it, great it reaches out to XX number of people. Those that didn't want to write about it initially would write about it eventually to show that they are TOP 25! blogger in the world. <BR/><BR/>From my point of view, it would've been nice if they went further down the long tail and targeted people who cared rather than those with a larger audience. But you can't argue with the noise it has made.Anonymousnoreply@blogger.com