tag:blogger.com,1999:blog-13430685.post6976911615373282867..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: A tale of two boycotts.Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-13430685.post-80206959076972174362009-12-24T08:58:47.114-05:002009-12-24T08:58:47.114-05:00It seems to me that boycotts don't do much on ...It seems to me that boycotts don't do much on the actual level of physical impact, but they are a good "branding" campaign for a cause.<br /><br />A boycott against Lieberman's associated businesses won't really harm them. So few people will participate, and the likelihood that they will actually decrease spending, that nothing will likely happen.<br /><br />But the buzz is big. Lieberman is a bit of a lightning rod (he did speak for McCain) and this type of thing could make him think twice about some positions; after all, voters hear about the boycott, and that can't be good.<br /><br />So think of it like a strong brand campaign. Little direct response impact; a message that is surely over the top; but heck, that's the whole point.Ben Kunzhttps://www.blogger.com/profile/15659613190140029991noreply@blogger.com