tag:blogger.com,1999:blog-13430685.post8276220414004661595..comments2024-03-28T03:48:12.109-04:00Comments on make the logo bigger: GM: Where “Here to stay” is our new value prop.Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-13430685.post-85463957065476601822009-08-09T07:51:51.250-04:002009-08-09T07:51:51.250-04:00Reminds me of the Leo Burnett quote: "I have ...Reminds me of the Leo Burnett quote: "I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one".<br /><br />I believe that the time it takes to overhaul a brand is directly correlated with the cost of the item in question. People are much less likely to take a flier on a 5 year investment.Matt Nelsonhttp://www.mattscottnelson.comnoreply@blogger.com