advertising and other stuff. no, really.

Wednesday, September 12, 2007

Hyundai wants you thinking about it.

Interesting spot that drives you to the website. Clean with animated type. Problem is, will it be enough to overcome the fact that their products are only full of ‘value’–read: gadgets people love–but aren’t really there yet in terms of overall quality? I have a 2004 Toyota Camry and a 2004 Kia Sedonna, (and before that briefly drove a 95 Hyundai), so people complaining about my bitching can stfu. I’ve paid my money and am living the advertising dream that is Kia’s Power To Surprise. The cars are getting there–almost. I do like the ads and the attempt at an elevation of the brand image though.

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