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Sunday, February 19, 2006

Adidas Giga-cool.

Just caught a new spot for Adidas and their new sneaker the Gigaride. I think it continues the coolness of last year’s Adidas T-Mac spots with all the little soldiers attacking him on the court.

In two spots, a series of 3D generated animated rhinos and then frogs mimic the outside tread pattern and its movement. Bizarre? Probably. But I like. Cool like the Michael Vick Experience was, until it morphed into this year’s Bode Q-Score Experience.

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