Sorry for the cheap trick, but who doesn’t want free? Check out this simple, yet cool Starbucks promo using a simple two-frame animated banner. (Good tomorrow, 3/15/06 between 10 am - 12 noon.) Now, the subtle We ‘Heart’ You using a cup for the heart is stretching the visual metaphor a little, but it’s little stuff like this ad that gets attention. Shows you don’t need a huge marketing effort to run something like this either.Online banner ad drives traffic to store and also to a mobile phone for a reminder, (text “STARBUCKS” to “94637” billed at regular mobile rates). Seems integrated to me. Naysayers might go, yeah, it’s a no-brainer when you give your product away. Well, ok, but they’re not giving all their product away. You have a set time to take part in the offer at your closest Starbuck’s. Joe Jaffe is nodding as we speak.
Tags: brand, coffee, mobile phone, Starbuck’s, viral
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