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Monday, March 27, 2006

New IBM spot. Shades of Life of Brian.

Just caught the new spot from IBM and the fluttering butterfly-thing-type objects flying around. Here’s what gets me. Not the funky effects - it’s the masses repeating a single mantra of individuality like robots. Life of Brian flashback: Brian implores his followers to get a life by asking “Repeat after me – I am an individual!” And of course they all repeat “I am an individual!”

IBM just doesn’t get it.

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2 comments:

David Wen said...

What'd you think of their old Joe Ptytka-directed commercials with the weird dream sequences and magic pixie dust?

Anonymous said...

I don't really remember them. When were they run?