Ford: Life in DUI?

I’m talking drinking and driving. Generally, it’s been pretty much accepted that you don’t mix drinking and driving imagery. Some might argue that there’s no usage shown here. I’m sure that’s what the brand told itself when they ran it by legal too. Nice try. That glass isn’t exactly topped off though. In case you haven’t seen it, the copy in the ad on the left says “Life” while the copy on the right say “Life In D.” Should be more like Life in DUI. And, the tan line on the ring finger means watch out world, after this last round, I’m taking the Fusion out for a spin. Sweet.

Actually, the reason the guy’s wife left him is because he lost his job at Ford. The napkin under his hand? That’s actually his buyout offer which turns out to be much less than he expected. Explains why he’s in the bar drinking. Alone. But damn if the photography doesn’t look awesome.

Tags: advertising, DUI, Ford