While the spots for TomTom have been out-out for a while, I saw another last night and I can’t take it any longer. The first one I saw featured an insecure girlfren-type berating her female, er, male navigator, Doug-Doug.The product is cool – GPS for your car – and has potential to really ‘drive traffic’ to retail stores for brand promotions. The spots though, go for the obvious play-on-words that has the opposite effect of what using a tom-tom was intended for: communication. And that’s the last thing these spots inspire me to do. Dug-dug deep in the brief I see. I swear to you now, I want to punch the wall-wall.
(Image courtesy of adland-adland) Tags: advertising, brands, viral
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