A survey out today says only six percent of Americans are watching the World Cup, as compared with 35% who watched the Superbowl, (er, the ‘Big Game’ for any NFL lawyers out there). I’d like to see those numbers after the World Cup is over, but it confirms what us 6’ers know: nobody gives a crap about soccer here – yet. And looking at a breakdown of England from this footie animation at Weebl’s Stuff, it confirms what most Americans think soccer is about anyway.
Tags: advertising, World Cup, brands, viral
4 comments:
Here's the funniest comment I've read so far about Americans and the World Cup --
http://roscoereport.blogspot.com/2006/06/soccer-we-need-to-talk_22.html
But if FIFA ever decides to penalize the dive-and-grimace, I might be interested.
Brazilians don't understand how for God's sake can a nation LIVE without watching the World Cup...
fer - until Americans feel that way about it, it will barely be considered a fifth sport in this country behind baseball, basketball, football and hockey.
irene - good find. He had me at 'soccer.'
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