What? Hybrands. Brand + hybrid = hybrand. Ok, it’s just another odd term I came up with to refer to a brand that splits into two companies at some point in its history, (or even morphs into another). And since it’s World Cup time, I came across an article (thanks, ayash) on how Puma and adidas, two of the largest purveyors of football gear, were at one time a single company run by founder Adolph Dassler. Adolph’s brother left to start his own gig, and the rest is Puma history. Another hybrand that comes to mind is Panera, formed after the CEO of Au Bon Pain sold that company and basically transferred the Au Bon urban model to the suburbs instead.Tags: advertising, adidas, brands, Puma, viral, World Cup
1 comment:
well, you are an art director, but wouldn't brand + hybrid = bra-rid? which actually sounds like a victoria's secret product.
Post a Comment