You know the one in the picture. The one who gives you the finger while she’s almost backing into your car. I don’t care if it’s already a law in a few states, cellphone companies need to do their part and address it now.You’re probably thinking like what? For starters, they need to target this like the alcohol industry pushed ‘Friends Don’t Let Friends...’ Did that end the problem of drinking and driving? No, but compared to the USELESS age requirements on all beer and alcohol sites, that campaign has at least taken away the stigma of people having to ask for rides and possible saved countless more.
So how hard is it for the cellphone industry to do the same? Better do it now, because like the lawsuit against Myspace for failure to protect against online predators proved, one day someone like me is going to also sue Cingular after some crazy bitch totals my car while she’s on her cell.
Tags: advertising, brands, Sprint, T-Mobile, Cingular, Verizon
1 comment:
couldn't agree more, especially in light of this study, which says that talking on the phone while driving impairs a driver worse than alcohol.
i think there's an opportunity for a brand to take leadership by rolling out a campaign like you describe, as well as do everyone a service.
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