When did soup get so damn happy? Yes focus groups will show a 7.8343434% increase in preference for a smiling chef over an illustrated version and consumers prefer red with blah, blah, blah.
I don’t think so.
Where’s the attitude? Chef Boyardee’s all smiles. Wolfgang Puck apparently foregoes the cigarette after sex and just makes soup he’s so damn happy. (Didn’t even know Wolfgang made soup let alone someone in the Logo household buying it. For the record, it’s not bad.) I need more angst in my packaging though. I need anger that Bam! Bam! Emeril just can’t provide.
Gimmee Chef Gordon Ramsay.
If you haven’t yet caught Hell’s Kitchen, try and catch it. If you’ve ever worked in a restaurant or been yelled at by a manger, Gordon’s your
Which means he’d take a no-bullshit approach to his own line of foods. Look again at the picture above. Visualize that mug on the label: “Come here you!!!! I’m Gordo fucking Krueger yeah? Now LISTEN, buy my soup. It’s made with real Geicko gecko yeah? Buy it or I’ll cut your fucking bullocks off MATE!!!!!” Sales skyrocket as he chases Wolfgang off the shelves to go Bam! himself with Emeril in the pasta isle.
That is until Gordon rolls out his line of pasta and beats them both over the head with it.
Tags: advertising, brands, viral, Gordon Ramsay, Chef Boyardee, Emeril Lugosi, Hell’s Kitchen, Wolfgang Puck
6 comments:
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Hey, I’m surprised you didn’t reference the Soup Nazi. Does his logo satisfy you? Check it out.
http://money.cnn.com/2005/04/22/smbusiness/soup_man/index.htm
Far better than Hell's Kitchen is Ramsay's Kitchen Nightmare, a series on BBC America that has Gordon spending a week turning around failing restaurants around Britain. It looks like it's coming back to the cable waves on August 13.
nyc, I hear you and I appreciate the brevity.
hj, I wasn't sure if he qualified. He's 1/2 psycho, 1/2 angry.
I need 100% angry.
frank, yeah, I heard about that. I think he also just won a libel suit over that show.
I saw the show where the fella who was suing Ramsay was trying to be a chef. Ramsay asked the goon to cook him his best dish, and was served rotten scallops. Cue Ramsay racing for the back door, vomiting, whilst calling the chef a f***ing c***, the best swearing being cut, sadly.
I wish I could remember where I read this but recently there was news that Ramsay would host his own chat show. I wonder how that would work. A must-see though.
I've now failed three times to "enter the letters as they are shown in the image." Damn you, word verification!
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