Who’s in? Interesting point from Peter Davis that podcasts aren’t delivering content efficiently.Maybe, but why not think outside the pod and approach these perceived limitations as opportunities to push development of a better mousetrap before giving up? Perhaps the saying ‘form follows function’ needs to be turned on its head – and it hasn’t yet.
But it’s coming.
Sure, you can make money your focus, but why is that always the first place a newer tech seems to need to go in order to have it be considered a success? Wasn’t too long ago where only traffic was enough to accomplish popularity?
Wanna make money though? Ok, then sell ad space. Sell a kidney. Have a party. Or maybe run a popular podcast and hope you get a syndication deal like Dawn and Drew Show.
Go one further like Ricky Gervais did: give away your first season free. FF >> to pay-based second season. The pay model’s there in several ways people.
As for being an efficient way to carry content, maybe it’s not. But that’s just because we haven’t pushed things far enough to make it so. We need something like a JFK-type pronouncement that calls for us to establish a podcast on the moon in nine years.
(Could be a problem because iGod hasn’t developed a million-mile battery yet – and JFK’s dead.) So until then, I’ll stick with my handy Two Cups and a USB Cable® from Ronco to grab content out of the air for free. (Found my neighbor’s WiFi spot.)
Maybe I can sell ad space on the side of one of the cups?
Tags: advertising, brands, viral
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