Brent Terrazas tipped me off to this new Mini work on his Everything’s Better With Brentter blog, from BSSP. Before I saw what it was about, my take on it with Brent was that Mini just needed to maintain awareness without reinventing the wheel for its core audience. From the looks of things, it could end up being a nice littel communal promotion for them.As long as they don’t make any Bold moves of course.
Tags: advertising, mini, brands, viral
2 comments:
can the decryptor be used to decode the meaning behind chrysler's dr. z campaign?
I don't even think a Magic 8-ball can help there.
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