Still like the Bud Light series over the new Coors Light campaign. If you haven’t seen the Coors spots on the left, they feature a series of NFL coaches and their actual press conferences ‘responding’ to questions asked by fans in the audience that set up that response by the coach. Wasn’t this stuff done 20 years ago during Advertising 1.0?While older, gimmee the Bud spot where the fan pretends to be a part of the team during the post-game celebration instead. Looks just as real and is twice as original.
Tags: advertising, Bud Light, NFL, Coors Light
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