Then decide it’s not so ‘awesome’ after all. American Copywriter has a really interesting take on the latest CG (insert latest buzzword here) contest from Chevy. Check it out, especially advertising students.
Which leads me to this: at some point, wouldn’t it be better if video cameras were just handed out to everybody in America so they could get it out of their system? Blow out YouTube’s servers while they’re at it and upload everything at once. Remember America, it’s all fun and games until the account team comes back from the presentation and says “Client hated it.”
Consumer-generated indeed.
Tags: advertising, Chevy, brands, viral
Monday, September 18, 2006
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1 comment:
lol. thanks for making me laugh.
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