Does Ford just not get it? New Volvo TV out for the “Who Would You Give A Volvo To?” campaign has parents in trying circumstances. Accurate, but the original campaign is about real heros. Big disconnect between the two. Just like “Bold Moves” where humerous consumer-focused TV was paired with serious corporate web.These spots feature everyday scenarios that while excellent at showing true family experiences, certainly don’t qualify for hero status. I didn’t get an award for
Here’s a trying scenario I want to see: parents paying for college.
Tags: advertising, brands, Volvo, Bold Moves, Ford
4 comments:
Every time I see one of the "Who would you give a Volvo to?" billboards I launch into a rant about JUST HOW NICE IT WOULD BE to have the extra income to just GIVE CARS AWAY and then I realize I'm stuck in my crappy car yelling at, basically, myself. So I stop.
Volvo's online ads for this campaign are equally, ahem, lame --
http://adverlicio.us/volvo_who_would_you_give_a_volvo_to_728x90
They do best when they pivot off their incredibly strong safety legacy --
http://adverlicio.us/volvo_xc90_safety_is_beautiful_300x250
Enjoy!
Oh, Kate -- don't let advertising make you yell at ourself. Yell ito a podcast! I want to hear it a good rant about this.
But, everysandwich, I can trick people into thinking I have an ounce of smarts until they hear my valley girl voice aloud! And who wants to hear a valley girl ranting about being too poor to give away even a hypothetical Volvo, really?
Post a Comment