Who knew? See the Make A Difference campaign here at Dawnsaveswildlife.com. Thanks to Jo over at doych. (Not that one ad bitches.) Interesting because Dawn is something rescuers have apparently been using for 25 years to help clean penguins and other wildlife of environmental damage.I like seeing brands used in a way that changes your perception of what you would normally expect. Just a hunch, but I suspect someone on the campaign noticed an obscure fact on the rescue effort from background research. When concepting, I always like to find odd stuff on a brand. Never know when it’ll come in handy.
Tags: advertising, Dawn, brands, viral
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