Ok, not that I’m currently looking for either, but having been through Flanders, this recent ad on Drudge is really stretching things. It’s an example of geotargeting that misses the mark, especially given the product.Geotargeting can work. Take a site like weather.com. Works for them because something like weather is not specific to just one town/zipcode. Or a local chain of retail stores that can blanket a specific region. On the other hand, a political ad for someone running for mayor wouldn’t work across the region since nobody cares about that election five towns over. And in this case, claiming you can find something that, well you can’t in a particular area.
In this case, they read my IP location from the town next to Flanders and displayed the town name. (Looked it up to confirm.) For this kind of site though, I doubt they care much about any brand disconnect between perception and reality. For others though, it’s exactly the kind of thing they need to think about.
Tags: advertising, brands, viral, geotargeting
3 comments:
Flanders means only two things to me. A field in Belgium or Holland (or somewhere like that), and Ned, i.e. the Simpsons cartoon version of that US ambassador to the UN.
I wouldn't associate the word with, er, coupling.
fish - Belgium and Flanders, NJ is whole other disconnect.
hj - yep. And it ain’t Flanders.
They show this ad every time I log into MySpace. Drives me nuts.
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