BK and the King just flipped the bird to people who thought brands shouldn’t intrude on the user/gaming experience – by coming out with their own Xbox game featuring the King himself. Placement done right ad bitches. No subtle ads on billboards in the background. The brand is now the game. Will gamers flip it back right back? Not as long as it doesn’t suck. Because no matter what, content is King. (YouTube trailer here.)Tags: advertising, Xbox, brands, The King
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