New media buzzwords are such a blur now, figured that title works as good as any. So Intel came out with their version of the Sprint phone blogger giveaway, called the Intel Centrino Duo Blogger Challenge, run by Ogilvy PR. They gave laptops to rising blog stars and had them post their responses to questions from Intel.Seeding only started yesterday, so it’s really too early to gauge traffic. Two things are missing in this though that I would’ve liked to have seen.
First, no Mac laptops are used. Sure, Apple only makes up about 5% of the overall PC market, but it’s a very loyal 5%. Know how many key advertising and creative blogs would talk this up and that also run on Macs? 99.999% of them. Nice little opportunity missed there to spread co-branding love, especially for the new generation of Intel-based MacBooks.
Second. Half are tech bloggers. No sports, film/arts or music bloggers? This seems to reinforce the mindset that Intel misses the boat when it comes to creativity.
(Also appreciate they disclosed things, especially in light of the recent Flogapalooza surrounding Wal-Mart, McDonald’s, etc.: “Apart from recieving a laptop computer, none of these bloggers have been compensated in any way or asked to write anything specific about Intel.”
Sorry, getting a laptop by anyone’s definition is compensation no matter how you spin it. Still, I’ll wait and see though where this goes. That’s my Pledge O’ Kwality to you.
Tags: advertising, Intel, Apple MacBook, Intel Centrino Duo Blogger Challenge
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