“A virus catches on only if it forms a community where none existed. The infection feeds on fascination...”“...marketers are f--king up Second Life.”
Anyone into creating viral and or anyone just wanting some insight into how and why it works, follow down the rabbit hole and read this excellent article from Fast Company about the ones developed some of the best. This should be required reading for any new media cheerleader who wants to talk to me about exploding 2-litre bottles of Coke with Mentos being ‘awesome’.
Tags: advertising, brands, viral
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