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Saturday, November 11, 2006

Thanks to the vets.

Today take a moment to think about all those who died serving our country and its allies, those currently serving and those who served in the past. Especially those in Iraq. Regardless of your politics or your views on the war, that’s a tough job they’re doing, especially when you read about stuff like this.

You also knew I couldn’t just post something without a few ad references, right? First, I know brands use holidays to drive sales. But Macy’s ‘Veterans Day’ sale TV spot left a bad taste. There seems to be something really wrong about imploring viewers to ‘Save big this Saturday!’ without even the slightest hint of what the day really means.

Next year, I suggest they try this instead: red screen, white Macy’s logo and ‘Thank you veterans’ written below. That’s all. It just might do more for the brand and the holiday that way.

Secondly, hey Nissan, instead of paying some wiseass to drive around visiting convenience stores while living in one of your cars, why not sponsor one of the homeless vets from Iraq who now have to live in theirs – or somewhere even worse.

Tags: ....(Image found on Ft. Campbell website here.)

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