Tell Ford about your dreams.

Well, I dream that one day women in commercials at the drive-up cleaners will stop paying for the potential serial murderer in the car behind them. Until then? Hafta settle for learning how to do stand-up, make a documentary and releasing a CD, among many other things. Lincoln has a site up with various experts from different industries offering advice on following those dreams, and it sure is ambitious. (I think I even saw a how-to on producing a Wal-Mart lion ad.) Good intentions, but I just wish it was less a laundry list of the obvious and more substance on the practicall skills needed to make those dreams happen.

Two ads lead you there. One’s generic and one targets the garage band crowd, offering tips on how to make your own CD. (There’s probably ads for the other professions out as well I would guess.) As for this particular one, thing is, most bands and solo musicians already know how to do that if they have even half a clue. I just wonder how much of a disconnect there is between a shiny new car and a band who can probably only afford to drive a POS van on their tour through Wisconsin. Seems to go against the notion of most bands scraping by on very little, let alone having enough money for rent.

(For my Ford money, I think the tie-in they did with the Hurra Torpedo rock-moc was a Bolder Move for both band and brand. If you haven’t seen those guys, check them out. Stomp meets Spinal Tap.)

Only other thing I might have done a little different would be to get a few more well-known people offering advice. For example, I’m into independent film, so I knew the director of Primer from the movie how-to section, but I’m betting not many others will. And as for stand-up comics? Was Bobcat too busy to call? Oh wait. Need funny people. I forgot.

Anyway, check it out. See what you think.

Tags: advertising, Lincoln, brands, viral