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Friday, December 22, 2006

Trade up with Grolsch.

Nice little spot called One Green Bottle for Grolsch, from an agency called Bookmark in the Netherlands. Thought it was going to parody the site where you trade something of a lower value for something of a higher one until you get a house or something, but the payoff is nice, if a little expected. It’s also nice to see an agency call it what it is: an online film, not a slickly produced spot masquerading as a ‘viral.’

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1 comment:

RFB said...

Good find.

And yeah - let's take their cue and start calling them online films.

Expect women's groups to be upset, though, as the biker chick gets traded for two poodles and then for a horse.