Why not. I mean since we’re right at the height of I-don’t-know-what-do-palooza regarding the creation of ads anyway, let’s just open it up to the consumers ‘to take back brands,’ yeah! Who says having 40 different messages is wrong. Or, maybe, don’t get rid of the agency and just keep them around to rub their noses in the fact that consumers will be creating the advertising and not them. I’m sure any self-respecting creative wouldn’t mind.Tags: advertising, CGM, consumer generated mediocrity
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