advertising and other stuff. no, really.



Monday, January 29, 2007

To the Cave Crib.

Just checked out the microsite called Caveman’s Crib. Looks like royalties from their spots have them living the high life mon ami. Ok, before you bitch, Logo freaks know I love the campaign so here I go and others can take the hate somewhere else. Nice microsite with Flash work that’s solid and fast. Great integration of the campaign in everything as you explore each area too. (Read the magazine on the table to see where they take things. There’s also a hint of a blog on the laptop. I’d like to see more of that though, blog whore that I am.) Like the rest of the TV spots, the Geico branding’s also there, just not as much. You already know the campaign so less is more in this case. Besides, I’m guessing a lot of people like me will spend more than just two seconds going through the site. Far as I’m concerned, that time is as valuable as watching any brand logo in the righthand corner.

Semi-update: The site was actually done in-house by Geico, who tells me the one of the cavemen will be playing golf with Phil Simms in his “All-Iron Team: The Difference Makers,” airing before the game on Sunday between 1:00 and 2:00 pm.

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4 comments:

weiscracks said...

Great brand extension without being overbearing. Even more impressed they did it in house. Other's should follow their lead.

James-H said...

LOVE it. Damn this shit is great.

Slinky Redfoot said...

I think the next step is a Caveman movie (not to be confused with the movie "Caveman" starring Ringo Starr)

Anonymous said...

Hey, I noticed that you posted the www.cavemanscrib.com link to your blog back in January. It looks like GEICO is at it again. Check out the updated version! It's pretty cool :)