Is it me or is this missing the mark somehow, no pun. Not sure who the audience is for with this Komen.org ad, men or women. Now, I can see getting the word out using our baser instincts against us to bring up the issue with the better half. We’re guys, it’s breasts, we’re helpless. Still, feels like it’s kinda addressing both genders. As it is, the line assumes a guy is staring. If it’s for women though, the copy needs to be tweaked. (Sorry, there it goes again.) Eagles did something like this last year by selling pink caps at a game for Breast Cancer Awareness. While guys may have purchased one, I can tell you it was mostly women who wore them—guys said no way. You ever see an Eagles fan named Vinny in a pink cap? What’s the point you say. Dunno. It’s Friday. Don’t need one.
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