Was tempted to post on the “exclusive interview” too, but will opt to simply comment here.
Talk about finding creative ways to say absolutely nothing. Even his defense wasn’t specific enough to make Interference appear innocent. Plus, the photgraph makes the guy look like an unprofessional hack.
The questions were pretty dumb too — “Were these devices supposed to look like bombs?” Makes one wonder if the story was supposed to look like journalism.
Interference continues to inspire questions about their professionalism and credibility. Other guerilla marketing efforts have faced legal problems — the most notable recent one involved Sony and its PSP graffiti campaign. These companies should know by now that they can’t simply put their shit anywhere they want. Based on the interview, it appears that Interference did not secure official approval from the city. Plus, it looks like they didn’t even check to see where their installers placed the devices. Ewan claims the idea was to put the devices where the target would see them. So what’s with the tunnels and overpasses? This guy fucked up. Wonder if Interference could even face corporate malpractice charges, or some similar accusations. These guys got off easy with the $2 million fines. Turner ought to charge Interference for the full amount.
Guerilla marketing can be cool. It’s clearly here to stay. But it’s got a long way to go before it’s professionally credible. Firms like Interference give the impression that it’s all being run by clueless morons out of a garage.
This is not the work of visionaries disrupting the marketing mix. It’s about idiots who don’t know what they’re doing.
My last rant about this whole stupid episode. Stick something with wires to a main-artery highway support and under two bridges and - whoa - be amazed that the police "overreact?" Fuck him. Let's move on, this asshat has had his moment. Better he gets back to putting stickers on the back of stop signs...
For a moment, I thought Hannity was interviewing Rumsfeld again. And the Anna Nicole question, I mean, I blog and joke about all kinds of shit, including her, but there’s a time and place especially when conducting an interview for Brandweek.
4 comments:
Was tempted to post on the “exclusive interview” too, but will opt to simply comment here.
Talk about finding creative ways to say absolutely nothing. Even his defense wasn’t specific enough to make Interference appear innocent. Plus, the photgraph makes the guy look like an unprofessional hack.
The questions were pretty dumb too — “Were these devices supposed to look like bombs?” Makes one wonder if the story was supposed to look like journalism.
Interference continues to inspire questions about their professionalism and credibility. Other guerilla marketing efforts have faced legal problems — the most notable recent one involved Sony and its PSP graffiti campaign. These companies should know by now that they can’t simply put their shit anywhere they want. Based on the interview, it appears that Interference did not secure official approval from the city. Plus, it looks like they didn’t even check to see where their installers placed the devices. Ewan claims the idea was to put the devices where the target would see them. So what’s with the tunnels and overpasses? This guy fucked up. Wonder if Interference could even face corporate malpractice charges, or some similar accusations. These guys got off easy with the $2 million fines. Turner ought to charge Interference for the full amount.
Guerilla marketing can be cool. It’s clearly here to stay. But it’s got a long way to go before it’s professionally credible. Firms like Interference give the impression that it’s all being run by clueless morons out of a garage.
This is not the work of visionaries disrupting the marketing mix. It’s about idiots who don’t know what they’re doing.
My last rant about this whole stupid episode. Stick something with wires to a main-artery highway support and under two bridges and - whoa - be amazed that the police "overreact?" Fuck him. Let's move on, this asshat has had his moment. Better he gets back to putting stickers on the back of stop signs...
For a moment, I thought Hannity was interviewing Rumsfeld again. And the Anna Nicole question, I mean, I blog and joke about all kinds of shit, including her, but there’s a time and place especially when conducting an interview for Brandweek.
Nice analogy with the Rumsfeld "interview." Excellent recall you have.
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