advertising and other stuff. no, really.



Thursday, February 22, 2007

Not so Suave copy.


Sounds like something an art director like me would write. Ouch. I love the odd visual, but the creative brief copy is showing too long. I’d keep it simple: “Ignore the dishes, not your hair.”

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2 comments:

Irene Done said...

I'm not sure I even BELIEVE the copy. 4 minutes? Really? (Insert Britney joke here.)

Anonymous said...

Only an art director would call that "long copy." ;) Well, maybe the printer back in the stone-tablet days.