advertising and other stuff. no, really.



Monday, February 12, 2007

Vermont Teddy Bear: buy one - get lucky.

“So much bigger than I thought.” Bob Parsons, move over, here comes Vermont Teddy Bear. I haven’t seen double entrendre like this since Three’s Company. Of course, it isn’t the only spot for Valentine’s Day though. I don’t have a link for it, but I saw one diamond jeweler with placement you couldn’t get if you tried. Right after a male enhancement spot late at night ended with this gem: “Improve a certain male part,” the next spot that ran for the jeweler lead off with: “Tell her how your love has grown.”

So much for Hallmark cards.

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5 comments:

Alan Wolk said...

Lord, it's not even a real double-entendre. At first I was thinking that maybe the spot meant to be a joke, ironic at some level. (Always the optimist, I was giving them some benefit of the doubt.)

But no, it just turned into an awful DM spot, the sort SNL writers have been mocking for the past 30 years.

VTB is interesting only in that for years they relied on Howard Stern's live reads and adlibs for the majority of their advertising-- they were one of his biggest sponsors. And now... this.

HighJive said...

is it a coincidence that most of the bears aren't wearing pants?

and the guys in the cubicles look like they spend their time checking the frederick's of hollywood website in search of a teddy. for themselves.

Anonymous said...

What's with the S&M mask on that bear. Where's the red plastic ball?

Anonymous said...

Wonder how many guys get the opposite reaction though: “You bought me a Teddy Bear? Cheap fuck. Where’s the diamond necklace?“

HighJive said...

hey, if your chick matches the skanky bimbo demo depicted in the spot, you'll be fine.

the wild part is, the spot claims it's about the cost of a dozen roses. a decent dozen roses runs in the $75 arena. it would be cheaper, and probably more appreciated, to take your lady for a romantic dinner at the local applebee's.