I’m sad. Not for the puppies in this viral, but for the 4:18 of my life that I lost watching it. Based on the comments at YouTube, this video is proof you can sell dog lovers anything, just as long you slap a cute puppy–on it. Tons of url references, but I still don’t know what’s in the book they keep talking about. And that dog voice. Contrast this with Pedigree’s ‘Dogs Rule’ campaign, which showed you don’t have to be sappy when engaging the same demo.Tags: Dog’s Rule