Those whacky French.

As Dabitch recounts about French advertising, “they may not make sense, but they always look fantastic.” I’d go with ‘whacky’ first to describe these Ripolin paint ads. And in keeping with the ‘whacky’ trend of tag acting as both sign-off and headline, it reads: ‘Your walls deserve a paint which will age well.’

Dead horse beaten.

Tags: whacky French