Really? Holy shit. I never knew. Interesting Times article on how Wal-Mart has now broken down its customers into three groups:“There are “brand aspirationals” (people with low incomes who are obsessed with names like KitchenAid), “price-sensitive affluents” (wealthier shoppers who love deals), and “value-price shoppers” (who like low prices and cannot afford much more).”
The real ‘relevations’ though:
“The new categories are significant because for the first time, Wal-Mart thinks it finally understands not just how people shop at its stores, but why they shop the way they do.
Wal-Mart ... was also reminded that its most powerful lure was low prices.”
The ‘value-price shopper’ was their success, pure and simple, and evidently they ‘finally’ realize that as well with the discovery that low prices are a powerful lure. Sorry to say fellas, Sam knew that a long time ago.
(via Drudge) Tags: Wal-Mart
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