Second of three GOAWL spots. That would be for Yaz. I hate it on many levels. 1) St. Germain’s Sure Thing in the background. 2) Every line of dialog, like all pharma print and TV, is taken straight from the PI (prescribing info). 3) The ‘real’ conversation here that tries to come off as being natural is actually the one the physician should have with the patient, not a bunch of valley girl/sex in the city hybrid wannabes. (Even with additional comments added to the clip by the poster, the quality of the original spot shines through.)Tags: Yaz
2 comments:
Isn't that St. Germain playing in the background? That song is almost as annoying as that ad was now - been overplayed.
Thanks Åsk, I was trying to pin it down.
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