Saw this over on Interactive Marketing Trends. To raise awareness for global warming, Ogilvy Interactive and Adventure Ecology were ‘allowed’ to flood a large amount of the virtual world to bring home the point. Now I’m not a huge SL freak like some, I just like the concept because it shows nothing is immune to advertising, branding or cause marketing efforts. (And quite honestly, if people aren’t moved to act after seeing the Real World/First Life disaster of Katrina, I’d question if a virtual experience would be any more effective.) Still, here at least a brand didn’t force its way in and piss off the locals. One of the SL real estate developers worked with AE to make this happen. Reminds me of the recent hijacking of the Kleenex street promotion where PETA sat down on the blue couch and took over with their ‘Up with People!” message. (I HATE PETA, but in this case, Kleenex, you opened yourself up for it.) Maybe had ATHF crew alerted officials as AE did here ahead of time, they could’ve avoided their bomb snafu.Tags: Adventure Ecology, Second Life flood
2 comments:
Damn, yo. This one time my sucka room mate put the wrong soap in the dishwasher and flooded our entire kitchen with wet suds n' shiyt. So I know what it's like to be in a flood. I'm still on my first life n' all but that second one looks crappy.
Yo that was me, the seogangsta
http://seogangsta.com
Post a Comment