Do the crime, your family does the time.

New PSA out from the Ad Council talks about the issue of gun crime. This is definitely a more subtle approach than the scared straight tactic from years ago, and certainly far from the charm of this spot. I usually have a problem with kids in PSAs because they almost always are there as part of someone’s agenda, but the spot works for all crime in this case. And not just those involving guns either, especially the end sequence.