GeicoTube.

Finally someone takes aim at YouTube and ties it in with their USP, USB, USA whatever they’re calling it these days. There’s a series of spots out showing the pointlessness of watching potential Darwin Award nominees aim higher. (There’s one with two people charging each other with mattresses. Ok, it’s stupid, but, I could watch that shit all day. It’s a guy thing.) Geico is one of just a handful of brands with different messages that still work because that damn “15 minutes could save you...” ties them all together.

Tags: Geico