advertising and other stuff. no, really.



Tuesday, May 15, 2007

GeicoTube.

Finally someone takes aim at YouTube and ties it in with their USP, USB, USA whatever they’re calling it these days. There’s a series of spots out showing the pointlessness of watching potential Darwin Award nominees aim higher. (There’s one with two people charging each other with mattresses. Ok, it’s stupid, but, I could watch that shit all day. It’s a guy thing.) Geico is one of just a handful of brands with different messages that still work because that damn “15 minutes could save you...” ties them all together.

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