“You know, this isn’t half-bad” said a Miller spokesperson as the brand unveiled its first post-Crispin offering. “We had a lot of brand equity laying around that we could leverage from past marketing efforts, so a few of us came up with the idea to raid the media library. It took us only three days to finally find the right spot. The good thing is, we saved a lot on post–the spot’s already done! We think this groundbreaking approach to creative can benefit other brands too, from P&G to Philip Morris.”Tags: Miller High Life
4 comments:
I'm not sure if you're "taking the piss" here as George Parker would say, but if Miller is really doing this, I would support this approach. Enough time goes by and these old spots are invaluable in a camp way.
Memorable, which is more than I can say for Man Laws. I liked Man Laws, but for the life of me I would never remember what beer they were for.
camp to who? seems like it has the most appeal to boomers who would view it as camp. camp for younger drinkers should feature 70s imagery. this ad has been done before. which is an odd statement to make for creating what looks like a reissue.
I see most older ads as camp, be they from the 1940s, 50s or 70s. What would never be done today and was viewed at one time as the norm, if not groundbreaking, is I guess how I define campy.
black and white beer always makes me wince. Unless it's guiness. Barbie.
Post a Comment