Sunday, May 27, 2007
UR the spokesman against reckless driving.
PSA from the Ad Council wants young drivers to slow down by having a spokesman ride along to help get the word out. TV, web and radio from North Castle. Feedback from the MTLB 18-year-old focus group of one nixed the IM-like UR lingo, and thought images of crash victims might be more effective, but otherwise liked it.
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