Networks bold strategy to gain web traffic.

They’re going to actually put their shows–sitting down?—on places other than TV. Websites. Mobile. Now that’s innovation. Going after an audience that either abandoned TV or lives online/texts/IMs with...shows repurposed from networks. I’m sure they want to also put them on YouTube but there’s that pesky copyright infringement thing. Oh, but wait, there’s a solution: YT will just sell out and become the next major TV network—online.) Ya think they’ll have commercials too?

Can’t you just hear the Guinness guys now going “BRILLIANT!”