Here comes the sun.

I love the energy behind this idea. This group is trying to put together 24 webcam views of the sun rising from around the world in a project called Never Ending Sun. Even though they’ve basically spammed blogs to get the word out, I don’t mind because the idea is cool. Maybe email the blogs directly and ask to spread the idea next time.

Having said that, one more thing I expected was a section for people to be able to upload still pics of the sun as it rises, or even throughout the day. This is also the kind of thing that happens with brands. No matter what the original intention was for a promotion or product, the community takes over, basically wikis the idea and morphs it into another direction the brand has no control over. (Mentos and Diet Coke for example.) And you either roll with that or resist. Sometimes good things can result, sometimes not. Mostly though, it’s out of the brand’s hands.

Tags: Never Ending Sun