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Thursday, July 26, 2007

An idea for Hooters and Apple.

So we’re at Hooters® last night, to kind of bookend the day so to speak, and the first thing we get is some wetnaps. Each one has a Snapple-like saying on the back like in the picture (front and back shown). The writing of most of them is on par with the posters you see behind the desk of a DMV worker: ‘It’s hard to soar with eagles,’ ‘Hang in there baby’ and so on. Not really racy fare for Hooters. Then there were the kids. Apparently Hooters is perfect for children now because they had everything from babies at one table to teens playing pool in the game room.

So since they obviously position themselves as family-friendly, I had an idea:

Why doesn’t Hooters
® just swap its approach to retail with Apple? Apple needs to loosen up a little and walk away from their cool-geek look and Hooters could benefit from a cleaner color scheme. Think about it. Instead of Hooter’s waitresses sitting close to you in the booth, trying to work up some good will on a low-ticket item like a plate of wings, why not have hot Apple Gals™ with low-cut solid orange genius shirts focus on bigger ticket items like MacBooks. Imagine how many guys would be duped into buying more MacBook than they really need: “Um, that’s got like dual..., um what again? Yeah, I’ll take it.”

Hooters in turn could get rid of all the sports memorabilia on the walls, go solid orange with clean white type. You have to make an appointment to be seated like at Apple, but now, Hooters Genius Bar would actually be a bar. With wings. After all, you don’t go there just for the staff, or do you.

Call Jobs. Let’s do this.

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3 comments:

Anonymous said...

that is the "most dumbest" thing i have ever read.

Anonymous said...

Stick around.

Joker said...

There's food at Hooters... whoah...

and hey, of course you'd buy a powerful Macbook from a girl that says she can't help click herself all day long :D