A different take on tIme shifting.

Or funking with it. Ironic that consumers now give brands less and less time to engage them, while brands want consumers to hang out longer and longer. Two seconds for a magazine ad, eight seconds for a website and how long for an outdoor (which btw, should now just be a url), to get your attention? Good luck. Those days are over. The patience we have to wait for messaging becomes shorter and shorter. That’s always been true as new technologies replace old ones and we adapt to how slow they themselves become, but here’s a simple trick with interesting results that changes your expectation a little.

Tags: Jeff Goldblum